Are homepage carousels effective? (AKA the Brad Frost Carousel Challenge)

Original source

The University of York took the Brad Frost Carousel Challenge and released data about their homepage carousel interactions.

They saw a large drop-off after the first panel, and discovered that removing panels actually increased engagement with the carousel area.

They also explaining how to set up click tracking for carousels. There’s a ton of great information in there so check it out!